Scope
Develop and implement email and influencer marketing strategies to enhance brand visibility, drive sales, and improve customer experience for Y'OUR Personalized Skincare, a Silicone valley startup founded by MIT alumni using data science and AI for personalized skincare solutions.
Process
Designed and executed a comprehensive influencer and content marketing strategy, resulting in a 30% increase in website traffic and 20% boost in sales over 12 months.
Conducted A/B testing on email campaigns on MixMax to optimize subject lines and content, improving open rates by 25% and click-through rates by 15%.
Searched for leads and reached out to influencers via multiple channels, signed contracts and managed follow-up process.
Promoted influencer partnerships and affiliate programs by leveraging insights to align collaborations with target audiences.
Managed customer service operations via ZenDesk to enhance client satisfaction, implementing training to improve response quality and efficiency.
Collaborated with cross-functional teams to track drop-shipping logistics on Shopify, ensuring seamless product delivery.
Grew the brand’s social media presence and organic traffic by 80% in 6 months through strategic posting, engaging campaigns, Instagram pods, etc.
Wrote engaging, informative blogs on the brand website's Skincare 101 page and Quora for the brand to introduce customers to self care and personalized skincare.
Tools
MixMax, HubSpot, MailChimp
ZenDesk
HelloSign
Shopify
HootSuite, Buffer
Google Analytics
Canva, Photoshop
Quora, Instagram, YouTube, TikTok, blogs
Solution
Successfully established Y'OUR Personalized Skincare as a trusted, innovative brand in the personalized skincare market.
